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Profile and segment visitors based on their at-location behavior
Location Personas app allows you to tag visitors based on their at-location behavioral attributes. It is a powerful tool to segment the people who use your business locations and get a detailed overview on how they use your facilities. Build your own personas based on the type of business you operate with a flexible rule engine that allows you to micro-target date range, time range, day of the week and previous visit behavior.
Here are some of the most common ways in which this app is delivering value to our customers.
Identify key people segments
Set profile rules to tag and segment visitors based on their behavior at your spaces. Identify key segments/personas and get a detailed picture of their in-location behavior
Value Delivered: Visitor Segmentation (Customers, Loyalty Members, Employees etc.)
Useful to: Marketing team, Store Operations teams, Digital teams
Map persona tags into engagements
Micro-target your customers and other visitors with relevant engagements based on personas
Value Delivered: Personalised Engagement
Useful to: Marketing team, Digital team, Store Operations
360 customer view
Integrate location personas with personas across other channels (digital personas from website, mobile app etc.) to create a 360-degree view of customers within your CRM systems.
Value Delivered: Seamless customer intelligence & deeper customer loyalty with wider context.
Useful to: CRM teams, IT teams, Marketing team, Store Operations team
Please complete the following pre-requisite for access to Behavior Metrics
P.S. : The above process needs to be done only once. It is not repeated for every app. Please ignore if already completed.
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